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Policy options for extending standardized tobacco packaging

Policy options for extending standardized tobacco packaging Janet Hoek & Philip Gendall Bulletin of the World Health Organization 2017;95:726-728.
Abstract / Summary: 
Plain packaging and graphic photos on cigarette packets are now mandatory in many countries and have been shown to be effective.
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'Regardless of the content of warning labels, the images’ effectiveness diminishes over time... Regular rotation or replacement of pictorial warning labels will help maintain impact and ensure tobacco users receive varied cessation cues that have the greatest probability of triggering quit attempts...

'Ccountries developing plain packaging regulations have a valuable opportunity to increase the size, and thus the impact, of warning labels..'

'While many studies have documented how tobacco packaging functions as a marketing medium, few have examined whether re-designing the appearance of tobacco products themselves could promote cessation. For example, changing cigarette sticks from a pristine white colour, which give the impression of purity and may reduce harm perceptions, to an unappealing colour could decrease the psychological distance between tobacco products’ appearance and their effects. Recent studies found that cigarette sticks featuring unattractive colours or graphics were strongly dissuasive, though these findings require testing within individual jurisdictions to identify optimally dissuasive colours and any unintended effects. Because many tobacco companies already print brand names and other marketing stimuli on cigarette sticks, requiring tobacco products such as sticks or rolling papers to feature dissuasive imagery should be straightforward to implement...'

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