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What’s in a name? Whether Zika or Ebola, the name provokes anxiety and fuels rumours.

'With no clear confirmation that the Zika virus causes microcephaly and a general lack of trust in the government against the background of Brazil undergoing severe economic and political crises, there is deep mistrust in official communications, and rumours of all kinds and origins are emerging across Brazil, on street corners as well as spreading rapidly through social media. In January, the Minister of Health (well known for his controversial comments) said Brazil was losing the fight against the mosquito.

Evidence Review: what does good health information look like?

This research report summarises the best evidence available – from both research and practice – on what approaches are most effective in ensuring the accuracy, readability, relevance and impact of consumer health information. 


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