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Development Media International: midline results update

HIFA Quotation: 

Development Media International (DMI) is conducting a three-year randomised controlled trial in Burkina Faso, to test the proposition that a radio campaign focused on child health can reduce under-five mortality. This is the most rigorous trial ever conducted of a mass media health intervention. For details, visit 

... the first randomised controlled trial to demonstrate that mass media can cause behaviour change. We expect the endline results to be stronger still.


Date of HIFA message: 
Saturday, October 11, 2014
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Author Name: 
Will Snell
Author Organisational Type: 
Author profile: 

Will Snell is Head of Public Engagement & Development, Development Media International, United Kingdom. Professional interests: Use of mass media campaigns to reduce child mortality. will.snell AT 

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