Development Media International (DMI) is conducting a three-year randomised controlled trial in Burkina Faso, to test the proposition that a radio campaign focused on child health can reduce under-five mortality. This is the most rigorous trial ever conducted of a mass media health intervention. For details, visit http://www.developmentmedia.net/proving-impact
... the first randomised controlled trial to demonstrate that mass media can cause behaviour change. We expect the endline results to be stronger still.