Visit the main HIFA website: www.hifa2015.org

Development Media International: midline results update

HIFA Quotation: 

Development Media International (DMI) is conducting a three-year randomised controlled trial in Burkina Faso, to test the proposition that a radio campaign focused on child health can reduce under-five mortality. This is the most rigorous trial ever conducted of a mass media health intervention. For details, visit http://www.developmentmedia.net/proving-impact 

... the first randomised controlled trial to demonstrate that mass media can cause behaviour change. We expect the endline results to be stronger still.

 

Date of HIFA message: 
Saturday, October 11, 2014
Healthcare: 
WHO Regions and Countries: 
Users of healthcare information: 
Author Name: 
Will Snell
Author Organisational Type: 
NGO
Forum: 
HIFA2015
Author profile: 

Will Snell is Head of Public Engagement & Development, Development Media International, United Kingdom. Professional interests: Use of mass media campaigns to reduce child mortality. will.snell AT developmentmedia.net 

Author Country: 
Author Professional Status: 
Name of person(s) who selected this HIFA Quotation: