The exchange and use of health information can help healthcare professionals and policymakers make informed decisions on ways of improving patient and population health. Many low- and middle-income countries (LMICs) have however failed to embrace the approaches and technologies to facilitate health information exchange (HIE). We sought to understand the barriers and facilitators to the implementation and adoption of HIE in LMICs.
I think the trend or "fear" of not prescribing or not administering the opiates comes from the pharmacology lessons or lectures at medical school (medical doctors) or the nursing schools (nurses) during training. There is so much emphasis on how morphine can depress the respiratory centre and cause death in a patient than emphasis on the beauty of the magic pain relief. That is the fundamental reason I believe.
As a student of mass communication I find oral media as sometimes referred to very essential in communicating health information awareness or campaigns for health promotion because it cuts across all boundaries in terms literacy or illiteracy. Communicators identify themselves with recipients of such messages in a manner similar to daily situations, the langauge used is spontaneous and invokes some sense of belonging, actors are real people and in most cases friends and colleagues who have a lot in common.